INDIVIDUALITY & DETERMINATION

CEO.
A NEW COLLECTION BY THE SYMBOL

We are excited to bring you A new collection from THE SYMBOL called CEO.

CEO - a professional term for the person leading a company: Chief Executive Officer.

We took the title and used it as a metaphor for life: Control Every Opportunity.

Because foremost, we are the CEO of our own lives.

We have incorporated this message in our own designed SYMBOL watch.

BECAUSE TIME IS AN IMPORTANT FACTOR TO ACHIEVE DREAMS & OPPORTUNITIES.

The CEO collection is crafted with hand applied heavyweight screenprint 3D techniques.

AVAILABLE NOW AT THE DRAKE'S BOUTIQUE IN AMSTERDAM

THE INDEPENDENT
HIGH-END ATELIER BRAND

FOUNDED BY DRAKE'S

THE IDEA OF THE SYMBOL WAS CREATED IN 2020

WE WANTED TO SYMBOLISE OUR 35 YEAR OLD HERITAGE INTO A SYMBOL:

OUR GOOSE WAS BORN

THE GOOSE REPRESENTS OUR PAST, PRESENT AND FOCUS ON THE FUTURE 

THE SYMBOL EXPRESSES THE EMOTION TO BELIEVE IN YOURSELF AS A STRONG INDIVIDUAL

DARE TO DREAM.

ONLY AVAILABLE AT DRAKE'S BOUTIQUE
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